Coalition for Empathy and Culture Shift™

Hearing Healthcare is the Smart Move is a massive public relations and marketing campaign focused on empowering people with positive thoughts about hearing health and hearing aids. 

 

An industry-leading public relations agency would flesh out and manage this campaign.  It would create and manage an independent, professionally-designed website for the campaign with the participation of the individual hearing aid manufacturers’ public relations agencies.

 

Hearing Healthcare is the Smart Move is co-founded by Each Ear, LLC and the Coalition for Empathy and Culture Shift™, initially comprised of leading organizations representing seniors, people with physical limitations, people with challenging ear canals, caregivers, veterans, and the promotion of ethical selling.

 

Additional participants in Hearing Healthcare is the Smart Move must include the hearing healthcare industry (manufacturers and associations) and may include; organizations pertaining to occupational therapy, consumer advocacy, hearing aid buying groups, insurance-related, sales, marketing, hearing foundations, social media, hearing healthcare media, consumer media, business media, and financial media.

 

The Roles

 

Coalition for Empathy and Culture Shift

  1. Publicize The Stigma-Marketing Question and Grand Solution.

  2. Publicize Hearing Healthcare is the Smart Move.

  3. Publicize the Library of Video Testimonials.

  4. Demand Gruv Button Technology™.

 

Hearing Aid Manufacturers

  1. Become participating members of the associations and organizations within Coalition for Empathy and Culture Shift™.

  2. Implement Gruv Button Technology™.

  3. Fund Hearing Healthcare is the Smart Move.

  4. Record Video Testimonials at their hearing aid clinics.

  5. Market and publicize Hearing Healthcare is the Smart Move™.

  6. Publicize the Library of Video Testimonials.